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Advertising and Promotion: An Integrated Marketing Communications Perspective

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Summary Discuss Reviews 0 Includes index. Log-in or create an account first! Belch, Michael A. Belch Used - Very Good. Great condition for a used book! Minimal wear. Belch Loose-leaf.


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To effectively plan, implement, and evaluate Integrated Marketing Communications IMC programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch [ Edition: eleventh ]. Excellent Condition. McGraw-Hill Education. Irwin Professional Publishing, Belch Good. Belch; Michael A. Belch Softcover. Fast reliable shipping, please contact us for any query. Supplemental items not usually included. Books ship very fast and in quality packaging! Belch McGraw-Hill, Some book may show sales disclaimer such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use.

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